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Research reports

ESOMAR 1997 report in radio audience measurement in Europe

The purpose of this ESOMAR 1997 report on radio audience measurement in Europe is to supply a comprehensive overview of national practice across Europe. In total, the ESOMAR report includes 42 surveys from 30 countries.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR 1997 report in radio audience measurement in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-1997-report-in-radio-audience-measurement-in-europe


Research reports

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). Standard demographic classification. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standard-demographic-classification


Research reports

ESOMAR Annual Market Study 1996

This report, that covers the 1996 market statistics, is the ninth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR Annual Market Study 1996. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1996


Research reports

Readership measurement in Europe 1996

The purpose of the ESOMAR 1996 report on newspaper and magazine readership measurement in Europe is to supply further information about the state of play in other countries. It is more or less a repeat of the ESOMAR 1994 report on newspaper and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1996
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Citation

B.V., E. (1996a, September 01). Readership measurement in Europe 1996. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/readership-measurement-in-europe


Research reports

ESOMAR Annual Market Study 1995

This current report covers the 1995 market statistics. This is the eighth annual report on the statistics of the market research market complied and published by ESOMAR. As in previous years, we have concentrated mainly on the research market in...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1996
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Citation

B.V., E. (1996a, September 01). ESOMAR Annual Market Study 1995. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1995


Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-


Research reports

Interviewing for market and opinion research

The Dutch Information and Public Relations Centre Your Opinion Counts took the initiative in 1992 to develop a training and examination programme for interviewers in The Netherlands. The training consists of a theoretical and a practical part. The...

Catalogue: ESOMAR Publications
Authors: Ed A. van Eunen, ESOMAR B.V.
September 1, 1995
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Citation

van Eunen and B.V. (1995a, September 01). Interviewing for market and opinion research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interviewing-for-market-and-opinion-research


Research reports

ICC/ESOMAR international code of marketing and social research practice

This Code sets out the basic principles which must guide the actions of those who carry outor use marketing research. Individuals and organizations that subscribe to it must follow notjust the letter but also the spirit of these rules.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ICC/ESOMAR international code of marketing and social research practice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-of-marketing-and-social-research-practice


Research reports

ESOMAR Annual Market Study 1994

This current report covers the 1994 market statistics. For the seventh year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR Annual Market Study 1994. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1994